Dan Valdshmidt – marketer and entrepreneur, a popular blogger who likes to question established truths. In the new post, he explains how successful entrepreneurs and top managers did not fall into the trap of stereotypes – they follow the rules here.
- Never expect your customers to be as excited about what you were selling as you are.
- Give more value than people pay for and customers will keep paying you long after it seems reasonable.
- A smile or remembering a customer’s name are better sales strategies than offering discounts or flash sales.
- You exist because customers allow you to exist. Never forget that.
- The best customer retention strategy is a great customer service plan.
- Your employees need to believe that what they do is more important than just turning a profit.
- Customers don’t always know what they want — even though they will tell you that they do.
- Just because you have a good idea doesn’t mean that people will automatically buy it. They won’t.
- Outrageous service is the best glue for building sticky customer relationships.
- If you’re selling everything, your customers are buying nothing.
- Trust is easy to lose and hard to build. Think about that before you try to “get rich quick”.
- Customers don’t care about what you get out of the transaction. They just want to feel like they are winners.
- Keep it simple. You don’t get bonus points for making your message complex and confusing.
- It’s hard to go wrong when you stay focused on making sure your customers stay happy.
- The best marketing you can create is another happy customer.
- You’re not giving value if you’re giving digital goods and calling them gifts or rewards.
- The best sales strategy is a great marketing plan and a delightful customer service process.
- Customers only remember what you’ve done for them now. Not all the work you’ve done earning the relationship in the past.
- There’s always a new company or product waiting to deliver happiness to your customers when you no longer think it is a priority.
- No amount of free services or cocktail parties can fix a horrible customer experience with your company.
- Despite an impossibly long list of legitimate excuses, when it comes to relationships: “It’s always your fault”.
- Making customers feel awesome isn’t something that you do, it’s who you are.
- Delivering delightful customer experiences isn’t just about who you hire. It’s about making sure that each encounter is memorable.
- Nothing gets fixed or broken overnight. Things start to break when no one is watching to put them back together.
